Digital Marketing Professional

• Developed and executed digital marketing strategies to increase brand awareness, customer engagement, and business growth.

• Managed social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.

• Created engaging content including posts, reels, videos, creatives, captions, and promotional campaigns.

• Planned and managed paid advertising campaigns using platforms such as Meta Ads and Google Ads.

• Monitored campaign performance using metrics such as reach, engagement, leads, conversions, CPC, CTR, and ROI.

• Conducted competitor and market research to identify new marketing opportunities.

• Generated and managed leads through digital channels and supported the sales team in converting prospects.

• Used analytics and performance data to optimize campaigns and improve results.

• Worked on SEO, keyword research, website content, and online visibility.

• Collaborated with sales and business teams to develop promotional campaigns aligned with business objectives.